Campaign image for Smash stereotypes to bits

Encourage the next generation of young girls into engineering

Campaigns

This page will detail any appropriate campaigns and events run or supported by the IET which aim to encourage young girls and women in to engineering careers.

 

#IAmAnEngineer

To coincide with International Women in Engineering Day on 23 June 2019, the IET launched a new video campaign designed to show people just how diverse and inclusive the engineering profession really is.

The #IAmAnEngineer campaign video features 23 real life engineers from all backgrounds and walks of life and is designed to alter outdated perceptions within engineering. The powerful poem talks about how our differences and individual characteristics work together to create solutions to some of the world’s biggest challenges. It doesn’t matter who you are - whether you are black or white or homosexual, engineering is a viable career path for all.

 

#SmashStereotypesToBits

In 2018, we launched a video campaign designed to challenge industry stereotypes that might be stifling young people’s career choices. The #SmashStereotypesToBits video features five women engineers turning the idea of a stereotypical ‘pillow fight’ on its head by using their skills in engineering.

 

Portrait of an engineer

To dispel ingrained ideas of what a typical engineer ‘looks like’, in 2017 we launched a campaign to showcase engineering in a completely different light, dramatically highlighting the diverse career opportunities available in the industry through stunning and unexpected imagery.

 

NinePercentIsNotEnough campaign

One of our most successful social media campaigns was #9percentisnotenough which launched in 2016 to highlight the fact that only 9% of the UK’s engineering and technology workforce were women. The campaign was recognised by several industry awards, picking up four accolades.

 

Learn more about our campaigns

Other IET Awards

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